360° video is being watched 29% more then the same video shooted in original version (source Magnifyre). For this reason today 360° videos and Virtual Reality represent the new frontier of the digital image to which more brands aim when it comes to plan ads compaigns based on immersive videeos.

In this 360° video* the dancer and choreographer Aya Toraiwa tells us something more about her experience within the DanceMe creative process. She took part in the 2017 DanceMe edition and describes her experience using three words: raw, experimental and colorful.

*you can browse the video directly from our webtv using all browser but Safari or on the Youtube app. You can also use a 3D/VR headset like the Google cardboard. Enjoy!